In 2023, Slyck by Keith was founded by Keith L Williams, inspired by his journey in the American television and film industry. As an Afro American, Keith faced the challenge of finding hairstylists who understood his hair texture and the essential products needed to properly treat and style it. Frustrated by the lack of options, Keith took matters into his own hands, learning to care for treat and style his hair himself.

Over time, he began crafting his own personal hair care products to bring with him to sets. The people around him couldn’t help but notice, often saying, “You could sell this!” That’s when Slyck by Keith was born not just for his curls but for all of ours.

Slyck is designed to define, enhance, and improve the health, feel, and look of natural hair, regardless of type. With Slyck, Keith aims to set a new standard in natural hair care, celebrating and elevating the beauty of textured hair and the easiness of achieving everything YOU desire for textured hair. It’s more than a product line it’s the start of a new era in hair care.